
Performance advertising, content strategy, SEO, SEM, Social Media, E-Commerce, Google Ads, Meta Ads, LinkedIn, TikTok Ads, delivering measurable business growth through data-driven
Results-driven Digital Marketing Manager with over 10 years of experience in digital marketing, performance advertising, content strategy, SEO, SEM, social media management and e-commerce. Proven ability to develop integrated marketing strategies that increase qualified leads, brand awareness and online revenue.
Experienced in managing cross-functional marketing teams, planning multi-channel campaigns across Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads, whilst delivering measurable business growth through data-driven decision-making.
Strong background in journalism, communication, academic research and strategic content development, enabling the creation of high-performing digital campaigns across diverse industries.
July 2026 - Present
Healthwise360 | London, United Kingdom | 2026 – Present
• Develop AI-powered prompt engineering frameworks to produce high-quality healthcare content across multiple digital platforms.
• Create social media campaigns focused on evidence-based UK healthcare information, particularly weight management and GLP-1 treatment guidance.
• Produce engaging visual concepts, advertising copy and AI-assisted creative assets aligned with editorial standards.
• Optimise social media engagement through data-driven content strategies and audience analysis.
• Collaborate with content editors to maintain brand consistency across Facebook, Instagram, LinkedIn and emerging digital channels.
• Utilise advanced AI tools to accelerate content production while maintaining editorial quality and compliance.
2026 – Present
Dream Sales Jobs (UK Company - On-site, Bali, Indonesia)
• Develop and implement comprehensive SEO strategies to improve website rankings and organic search performance.
• Plan, launch and optimise Google Ads Search, Display and Performance Max campaigns.
• Manage Meta Ads campaigns to maximise lead generation and return on advertising spend (ROAS).
• Conduct keyword research, competitor analysis and technical SEO audits to improve search visibility.
• Monitor website performance using Google Analytics, Google Search Console and advertising dashboards.
• Produce data-driven reports with actionable recommendations to improve conversion rates and campaign performance.
2024 – 2026
PT Future Star International Trade Co., Ltd | Indonesia
• Develop and execute integrated digital marketing strategies across multiple channels.
• Manage SEO, Google Ads, Meta Ads and content marketing initiatives to improve online visibility and lead generation.
• Lead campaign planning, marketing automation and performance analysis.
• Coordinate cross-functional teams to deliver measurable business growth.
September 2023 – January 2024
PT Indo Perdana Cemerlang | Indonesia
• Managed daily digital marketing operations.
• Improved website visibility through SEO and content optimisation.
• Supervised social media campaigns and digital advertising performance.
• Produced analytical reports and marketing insights.
Agustus 2022 - April 2024
PT Indochine Makmur Indonesia | Indonesia
2021 – April 2022
PT Gapura Fajar Langgeng | Indonesia
2016 - 2019
Kementrian Pemberdayaan Perempuan Colaboratipn with Kementrian Pertahanan
• Conducted academic research in media, communication and digital transformation.
• Published research articles and supported institutional research projects.
2015 – 2018
UIN Sayyid Ali Rahmatullah Tulungagung
• Delivered undergraduate lectures in Communication Studies.
• Supervised student research projects and academic writing.
• Developed teaching materials and research publications.
2012 – 2015
GraPARI Telkomsel
• Maintained customer database integrity and administrative records.
• Supported customer service operations and reporting functions.
2009 – 2011
POSMO - Jawa Pos Group
• Produced news articles, feature stories and investigative reports.
• Conducted interviews and field research.
• Worked closely with editorial teams to meet publication deadlines.
2004 - 2006
Universitas Brawijaya
2006 - 2010
Universitas Sunan Giri Surabaya
2011 - 2013
Universitas Airlangga
